It’s no secret that SUVs and crossovers rule the market in North America, accounting for about half the sales in the United States and almost as much in Canada.

In fact, much of the action is at the top end as low interest rates, combined with loans of up to eight years, tempt buyers to more heavily optioned models.

“There’s a general movement towards wanting the creature comforts and the technology that goes with the higher models,” Mike Sparanzini, brand manager for GMC and Buick in Canada, said in an interview.

That was evident at this year’s North American International Auto Show, where GMC unveiled its redesigned mid-sized 2018 Terrain, coming this fall. The top-line Denali, the current version of which starts at about $43,000, could account for a quarter or more of sales if it tracks current trends.

Meanwhile, Chevrolet showed a new Traverse featuring a new High Country trim package above its current Premier edition that stickers at almost $53,000.