Italian eyewear creator Safilo is reviving the origins of its craftsmanship with the introduction of an Atelier Eyewear division.

Safilo’s Atelier will design frames positioned above its current fashion luxury category via a selection of sophisticated brands. The Atelier eyewear concepts will evoke design, art and fashion trends to speak to the world’s most discerning consumers.

Similar to the apparel and accessories designed by brands that trust Safilo with their eyewear designs, Atelier will create refined optical products made of high quality, detail, artisanship and material.

Point of sale for Safilo Atelier will be limited to exclusive optical and fashion boutiques around the world. Brands with Atelier-made lines will also introduce bespoke collections, in finite quantities that will be presented as capsules as well as limited-edition made-to-order services.